WARTAMU.ID, Suara Pembaca – One’s buying behavior can be said to be unique because the attitude towards an object is different for each individual, this is also related to different segments with different needs. Consumer behavior is defined as the process that consumers go through in searching for, buying, using, evaluating and disposing of products after meeting their needs.
Prior to this stage, there are other stages that consumers must go through, namely searching for information about the product or service they are going to buy. At the buying stage here the consumer will purchase the product, after buying the consumer will consume or use the product to fulfill their satisfaction, after using the consumer will evaluate it and the final stage the consumer will dispose of the product.
Understanding consumer behavior is very important for businesses to create effective marketing strategies so that developing and building brand loyalty will be easily achieved. By analyzing consumer behavior allows businesses to understand customer needs more quickly, and carry out product development that can meet consumer needs and build strong customer relationships.
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Oleh : Monica Zahwa Salsabila*, Inka Seira*,Divandra Belinda Putri Tristanti*, Febiola Fortuna Fridelianti*
Study Program Management, Faculty of Economics and Business, University of Muhammadiyah Malang