WARTAMU.ID, Humaniora – In everyday life, of course, a motivation is needed that will influence decision making, especially the decision to make a purchase that will be made by consumers, because this motivation will encourage them (consumers) to be active in completing various tasks according to the responsibilities they carry. For example, a consumer who currently has a need and desire, because the income of a consumer is limited, so before making a decision to buy something they must first consider which one is needed and which one is wanted. By having motivation, this motivation will influence consumers in making decisions in making a purchase.
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Oleh : Nur Aziza Febriana, Salwa Cinta K. , Farrah Isnaini D. R. W
Study Program Management, Faculty of Economics and Business, University of Muhammadiyah Malang
